“GSK are hugely proud that consumers have voted us winners of this fantastic award.”
Alastair Strang, GSK
"Our sales have increased 60% when the packaging showed the logo Voted Product Of The Year."
Bourgeois Makeup, Marketing Manager (UK)
“An accolade from real consumers and I think its like the ultimate test for your innovation. Nivea will be using it online, digital activity, and social activation,and also through PR as well”
Sophie Rock, Brand Manager, Beiersdorf
POY LATEST NEWS
Spring has sprung and Britain should be alive to the sounds of sweeping, polishing, washing and wiping.....
Spring has sprung and Britain should be alive to the sounds of sweeping, polishing, washing and wiping. But actually most of us seems pretty happy to sit back and allow the dust to dance in the sunshine. According to a survey by Appliances Online, three-quarters of us don’t enjoy cleaning our homes and two-thirds won’t be spring cleaning this year. Given that we can barely find time in our frantic lives to clean our teeth let alone our houses, that statistic isn’t very shocking. But when you think how house-proud so many of us have become, with spending on interiors still holding strong, you might think that sprucing our homes would naturally follow. That’s just one of the many contradictions facing those who make cleaning products. Here’s a few other dilemmas that are making things less than crystal clear. We want multi-purpose cleaners And we want one-job products too Sales have remained relatively strong with cleaning products that perform a range of clever functions, which is to-be-expected given that every second of our busy lives count. But at the same time, consumers love those clever specialist products that allow them to unblock a drain, clear mould, or primp a patio, taking the time to do it themselves instead of paying someone else to do it for them. That’s two very distinct trends that, while not mutually exclusive, do point in two confusing directions. We care about the planet And we want easy, throwaway products too Around a quarter of global consumers* want the ingredients in their cleaning products to be natural, and a similar number want eco-friendly packaging. We want our homes to be free of toxins and our planet not to be piled high with waste. How is it then that the biggest growth area in recent years has been in disposable cleaning wipes, which do the job quickly and efficiently, but also aren’t exactly the eco-warriors of the cleaning world? Balancing this hypocritical hiccup of human nature is challenging for brands bidding to sweep away the competition. (Source: 2016 report in The Grocer) Women still do the lion’s share of cleaning But ignore men at your peril In Europe, 55% of shopping for cleaning products is done by women, 17% by men, and the rest share it between them, according to a report from Nielsen*. That means that of course most products need to appeal to the female of the species, who tend to want products that perform brilliantly in the quickest time, with a smell that’s inoffensive too. But with the number of men trawling the household aisle on the up, brands can’t lose sight of what’s likely to make men most likely to part with their money, whether that’s blinding them with science or giving their products a more masculine fragrance. Small is beautiful But chunky is cheaper With the number of one-person households soaring, society needs smaller products that suit that demographic (and don’t take up too much space in their shrinking homes). But families, who have the biggest cleaning needs, also want value for money, and that often means scaling up for cut-price polishing and scrubbing. One size most certainly doesn’t fit all when it comes to keeping things clean. The world of household cleaning is anything but clear. And what that means is that brands have to work harder than ever to clean up with shoppers. Innovation in purpose, packaging and positioning is vital. And having a winning Product of the Year logo should seal the deal. Let's see which cleaning products enter Product of the Year this summer.
Happy Easter! Stretch your brain cells with our chocolate quiz.
We’ve all got a sweet spot for chocolate, with Brits scoffing an average of 17.49lbs of their favourite snack each year. (Source: The World Atlas of Chocolate). We love it all year round, but with the supermarkets now choc-a-block with the full range of Easter eggs, there’s no escaping our devotion to our favourite confectionary bars. So are you a mindless muncher or do you really know your sweet stuff? Have a go at our quiz, which celebrates Britain’s most iconic chocolate brands, to find out. Check your choca-knowledge against the answers at the bottom. * 1 What cracking innovation in 1971 has been a mainstay of Easter ever since? A Cadbury’s Mini Eggs B Cadbury’s Creme Egg C Lindt Gold Bunny 2 Which company won the first Fairtrade mark for a chocolate product? A Mars B Green and Blacks C Divine 3 What iconic chocolate bar launched in the UK in 1905? A Cadbury Dairy Milk B Mars Bar C Nestlé Milkybar 4 Where are Cadbury’s owners based? A UK B Switzerland C America 5 How many peaks are there in a 360g Toblerone bar? A 11 B 15 C 9 6 What innovative dish won Product of the Year UK’s chocolate category in 2017? A Chocolate pasta B Chocolate sauce C Chocolate pizza 7 We can ‘share the joy’ with which Product of the Year winning chocolate selection on its 20th birthday this year? A Cadbury Heroes B Mars Revels C Mars Celebrations 8 How many colours are there in a tube of Nestlé Smarties? A 5 B 8 C 10 9 Which standard bar of the following chocolate weighs the most? A Mars bar B Snickers bar C Yorkie original 10 What nation consumes the most chocolate per head of population? A Germany B Switzerland C UK *** Answers: 1 B 2 B for its Maya Gold bar in 1994. 3 A 4 C – US based Kraft bought the company in 2010. 5 A – The number of peaks was reduced from 15 to 11 in the UK in 2016, shrinking a 400g bar to 360g. 6 C – Dr Oetker Chicago Town Chocolate Dessert Pizza. 7 C – Mars Celebrations won a Product of the Year award 2017 and Celebrations, with the tagline ‘Share the Joy’ were launched in 1997. 8 B - Red, orange, blue, green, yellow, pink, violet and brown 9 A – 51g compared to Yorkie 46g and Snickers 48g 10 B –The Swiss munch their way through 19.8 pounds per capita (worldatlas.com)
It’s time to indulge in the annual sport of logo spotting! Nearly two months after the cream of new products received their Product of the Year awards, our red and white seal of approval is popping up all over the shop (quite literally!). It’s always a thrill to see the very first use of our logo each year, discovering which brands are going to take full advantage of the winners’ privilege to use the red and white label as they wish for an entire year. And it’s just as exciting when our mark of brilliance pops up in the most unexpected places. On one memorable occasion, the eye-catching logo was seen doing the rounds on the baggage carousel at Geneva Airport, on the side of one of our huge goodie bags bulging with a set of ski boots inside. Then there was the time our CEO, Mike Nolan, got a fuzzy feeling when he came out of New York’s JFK Airport to be greeted by the sight of the Product of the Year signage slapped on the side of a Greyhound Bus. That winner, SK Energy drinks, part owned by rapper 50 Cent, also put us up in lights when they took out a huge billboard on the biggest stage in the world, the Big Apple’s Times Square. We love SK a lot. In India, winners Whirlpool wrapped an entire building with a giant Product of the Year logo. While Robinsons Squash’d proved small is beautiful by sweetening its employees with logo-encrusted cupcakes. We’ve been around the world on an America’s Cup boat sponsored by our colleagues over in France, and our flag has even been planted in the North Pole, thanks to an intrepid P&G employee who we supported when he undertook the gruelling trek. Seeing our logo in exciting, unexpected places is a thrill, but it’s arguably much more important to spot it on product packaging, magazine adverts and advertising hoardings. That way we know our message is getting through to the people that matter – the Great British shoppers! With nearly nine out of ten consumers saying they’re more likely to buy something that has won Product of the Year, having an eye-catching way of spreading that news is at the very heart of what we do. It really works. Nearly two-thirds of those influential Millennials recognise our logo, so it’s no wonder that the smartest brands make sure they use it to the max. A former Make-up category winner, Bourgeois, reckons sales were up 60% when our seal of approval was unmistakeable on the packaging of its winning foundation. That red and white logo tells a thousand words. Instantly recognisable, it conveys in the simplest of ways that a particular product has been voted a winner by thousands of other consumers. It makes it stand out from the shelves, elevates it above its competitors and gives shoppers reassurance that they are not wasting their money.
- Please tell us where you’ve spotted our logo – the more unexpected the better!
We don't like to bang our own drum...
We don’t like to bang our own drum, but when it comes to music Product of the Year has its finger on the pulse. That pulse may still be pounding somewhere around the turn of the 21st century, but here in Product of the Year HQ we like to think we’re feeling the beat nevertheless. So much so that after our Product of the Year awards 2017, held on January 19th, it was mentioned that our pick of tunes to accompany the presentation of each Product of the Year award is gaining a reputation all of its own. Assuming that’s a good thing (and we can’t imagine why it wouldn’t be!), here is a countdown of our top 10 best music matches from the last few years. We think you’ll agree they make truly perfect partners! At number… 10 Asda Butcher’s Selection Chicken in a Bag (winner 2015) – The Birdie Song (Black Lace) 9 Goodfellas Gluten Free Pizza (winner 2016) – I’m Free (The Soupdragons) 8 Gourmet Soup for cats (winner 2017) – Roar (Katy Perry) 7 Kingsmill Great White (winner 2015) – Theme from ‘Jaws’ 6 Cheerios Oat Crisp (winner 2017) – Wake Me Up Before You Go Go (Wham) 5 X Pro Formula Satin Smooth Ladies Razor (winner 2015) – Smooth Criminal (Michael Jackson) 4 Sudocreme Care & Protect (winner 2016) – All about that Bass (Meghan Trainor) 3 Bronchostop Cough Syrup and Pastilles (winner 2016) – Shake It Off (Taylor Swift) 2 Listerine Advanced White (winner 2016) – I Love Your Smile (Shanice) 1 Ariel 3 in 1 Pods (winner 2017) – You Spin Me Right Round Baby (Dead or Alive) Quick January challenge - can you suggest any top hits to match our top products?
BRITAIN'S leading brands were out in force...
BRITAIN’S leading brands were out in force as Product of the Year 2017 celebrated the wealth of talent, excitement and vision driving innovation in the UK and around the world. The awards ceremony at the Sheraton Grand hotel in the heart of London’s Mayfair on Thursday January 19th celebrated the work of those delivering the very best products for the British public. Great brands need powerful teams who can deliver their company’s ambitious vision and our awards celebrated the work of the often unsung individuals doing just that. The timing of our event also proved fortuitous. Less than a day before the new American President’s inauguration, our host for the evening, Rory Bremner, brought more than a taste of Donald Trump to the occasion. And like the new President, Product of the Year took to social media to spread our message. Even with all the political build-up in America, #ProductoftheYear trended on Twitter at number two in the world as the awards unfolded. As the buzz of the awards came to a close, Saara Aalto, runner up on The X Factor, took to the stage, ending the evening on powerful note. We thank all those who made Product of the Year 2017 an occasion to remember. Congratulations to all our winners. With the Product of the Year stamp of approval, we look forward to your brands building on the awards’ success in the months ahead.