“This really does have authority; consumers believe it and we can leverage it in so many ways.”
Margret Jobling, Sara Lee
"Our sales have increased 60% when the packaging showed the logo Voted Product Of The Year."
Bourgeois Makeup, Marketing Manager (UK)
"The sales of our new product line Giovanni Panzani increased 10 to 20 % depending on the product when we used the logo Voted Product Of The Year."
Panzani Marketing Manager (Italy)
POY LATEST NEWS
BRITAIN'S leading brands were out in force...
BRITAIN’S leading brands were out in force as Product of the Year 2017 celebrated the wealth of talent, excitement and vision driving innovation in the UK and around the world. The awards ceremony at the Sheraton Grand hotel in the heart of London’s Mayfair on Thursday January 19th celebrated the work of those delivering the very best products for the British public. Great brands need powerful teams who can deliver their company’s ambitious vision and our awards celebrated the work of the often unsung individuals doing just that. The timing of our event also proved fortuitous. Less than a day before the new American President’s inauguration, our host for the evening, Rory Bremner, brought more than a taste of Donald Trump to the occasion. And like the new President, Product of the Year took to social media to spread our message. Even with all the political build-up in America, #ProductoftheYear trended on Twitter at number two in the world as the awards unfolded. As the buzz of the awards came to a close, Saara Aalto, runner up on The X Factor, took to the stage, ending the evening on powerful note. We thank all those who made Product of the Year 2017 an occasion to remember. Congratulations to all our winners. With the Product of the Year stamp of approval, we look forward to your brands building on the awards’ success in the months ahead.
Ladies and gentlemen, drumroll please...
Ladies and gentleman, drumroll please…the Product of the Year awards 2017 are mere moments away. Stand by for glam frocks, great music, frequently filled glasses and fine food. In short, it’s a party! And why not? Any excuse and all that… But there’s more to Thursday evening than that. We could just let our esteemed winners know by getting a Yodel man to hand-deliver their beautiful awards, but where’s the fun in that? And we could tell the world who’s won via Twitter alone, but 140 characters or less would almost certainly miss the point. Product of the Year truly is a celebration, and as such it needs a party to match. A great big fun night out is the best way to bring the industry together to mark all the incredible innovation which would otherwise go on behind closed doors. We’re celebrating the brilliant end products, but also the years of work which goes into making them. We want to provide a place where friends and colleagues can show both mutual respect and friendly rivalry. And we want the Product of the Year party to kick-start an amazing year of sales and excitement for all our winners. That’s why we’re going to all this trouble. If you’re not there in person, you can join in on social media. We'll be celebrating in style on Twitter from 8pm, and you can join the party by using the hashtag #ProductOfTheYear or @POY_UK. Your tweets will be projected live onto the wall of the venue so it will be almost like you're there in the Sheraton Grand yourself! So whether you’ll have your glad-rags on or will be sitting there in your pyjamas, join the party and help us start our year with a bang.
There's no better way of busting the winter blues...
There’s no better way of busting the winter blues than a night celebrating success. And with the Product of the Year Awards 2017 getting ready to rock the Sheraton Grand hotel, Park Lane, the January gloom doesn’t stand a chance. For those at the event on Thursday January 19th, we promise a night of exciting awards matched of course by our famously brilliant music choices. Did you know that Taylor Swift is secretly very proud that Shake It Off was matched seamlessly with Bronchostop Cough Syrup at the event last year? Or so we imagine. Above all, next Thursday will be an opportunity for hardworking teams to pat themselves on the back and let their hair down with friends and colleagues. We like to think Product of the Year is neutral territory for a bit of friendly banter between brands, as well as a place to network, hob-knob and maybe even get round to a bit of covert job hunting. From the amazing atmosphere on the night, we also know that our awards give everyone in the industry the chance to show mutual respect for a job well done. And of course for winners of Product of the Year 2017 this is only the beginning. Using our instantly recognisable red and white stamp of approval, watching sales soar throughout the year is the best recognition of all. If you can’t be there on the night, you can still join in. The Product of the Year Twitter party has fast become an unmissable element of the event. This will be the third year that the social media celebration will run alongside the awards and we’ve no doubt that #ProductoftheYear will be trending throughout the evening, as it has during the two previous Twitter events. To ramp up the atmosphere this year there will be a social media wall inside the ballroom itself projecting all those social media feeds, which is going to give our host – a witty fellow who we all know well – a whole new source of jokes. Whether you can be at the awards or not, we thank you all for your support over the last 12 months. This is the pinnacle of our year and it wouldn’t be possible without the entire FMCG industry having the confidence in their products to put them forward for public scrutiny. Now, let’s get this party started…!
Eggs and gin may not sound the perfect partnership.....
Eggs and gin may not sound the perfect partnership but they’ve shared the spotlight over the past 12 months. Clean eating, mainstream alternatives, and fast slow food have also been up there. Confused? Let us explain. 2016 was the year that… • We couldn’t eat enough eggs, gobbling them up at the fastest rate since the 1980s, with 204 million extra eggs being eaten this year than the year before, according to Kantar figures. • Gin became the new ‘craft beer’, with around 40 new distilleries opening over the past year. For the first time ever sales of gin broke the £1 billion sales mark, according to the Wine and Spirit Trade Association. • We still ate avocados with everything. We gobbled nearly 40% more in the year to March 2016 compared with the year before. With prices rising, though, avo sales may be about to turn brown and bit mushy. • Caulirice, courgetti and carroti became perfectly normal - sort of – with supermarkets selling pre-spiralized packs of the carb substitutes. • Vegan went mainstream, with the number of people committed to a plant-based diet soaring 360% in the past decade, becoming one of Britain’s “fastest growing lifestyle movements” according to the Vegan Society. Brighton, Bristol, Bournemouth and Plymouth are leading the leafy charge. • We wanted slow-cooked food, as long as we could have it NOW. Pulled pork started the trend and in 2016 beef brisket took up the baton. Fortunately the supermarkets knew we couldn’t wait, and did all the hard work. Hungry meat-lovers just have to hang around for the ping of the microwave. • ‘Alternative’ hit the mainstream, with the British wanting extra options on their everyday food and drink. Nowhere was the more clearly shown than in the milk aisle, with coconut, almond and rice milk pushing traditional cow’s milk into a smaller fridge space – and some dairy farmers into crisis. • Protein continued to flex its muscles, catching the eye of leading brands. Weetabix was a 2016 Product of the Year winner with its Protein Crunch packing in 20% of an adult’s recommended protein intake. We look forward to seeing what 2017 brings. From Product of the Year, we thank you for all your support and wish you a very happy Christmas, and a prosperous New Year.
It's champagne season at Product of the Year!
Chances are, you’ve enjoyed a glass of bubbly or two in recent weeks. It is the season to sparkle after all. But what bubbles have you been guzzling? Are you a Prosecco drinker, a Champagne sipper or does a different glass of fizz take your fancy. The answer may depend on who’s paying! For those with a tighter budget here’s a new kid on the bubbly block this year – a subtle little number called Pignoletto. The Italian fizz made a quiet entry on to the shelves of Sainsbury and Tesco last Christmas, and its ‘popped’ up in a lot more places 12 months on. Waitrose has currently sold out (bur promises to restock before Christmas!), while Sainsbury’s is reporting good sales of its own Pignoletto Doc Spumante Brut, £7. Champagne purists may turn up their noses, but a bit of competition has to be good for everyone. Bubbles were once the preserve of the super-rich or super-frivolous, but now anyone can pop a cork thanks to price tags to match every occasion. With the Prosecco market was worth £330 million – up 72% - last year, Brits can’t get enough of bubbles. Rumours that we’re drinking Prosecco stocks dry have been circling (without any obvious sign of coming true), but which sparkling wine would take its place? Could it be that cheeky Pignoletto, classic Spanish Cava, or will another sneak in from the wings, such as France’s Cremant de Loire which has garnered a few inches in wine columns in recent weeks? Even Eighties favourite, Lambrusco, is making a comeback, although forget the sickening, sweet fizz of yesteryear. This time we’re getting the proper stuff the Italian’s drink – a dry, sparkling, red! The other sparkling wine that many are expecting great things from is the offering from English vineyards. With nearly 500 wineries in the UK, including almost 40 opening in 2015 alone, our little island is fairly fizzing with cork-popping potential. Those in the know agree that English sparkling wine holds great promise and it’s starting to be reflected in sales with one in 50 Waitrose customers last Christmas choosing English fizz over other bubbles. The Black Dog Hill vineyard is offering a tempting 2011 vintage - a favourite here from the Product of the Year family! What we love best, of course, is a bit of clever thinking when it comes to serving up bubbly, and often that comes down to how it’s delivered. It’s refreshing to see mini bottles for one flying off the shelves, as well as limited-edition bubbly still finding a following. Magnums also seem to be making their mark this Christmas, with many of the supermarkets pushing their bigger bottle ranges. Morrisons Menestrello Prosecco magnum is one of many with the perfect party price tag of £14 until the New Year. The supermarket price war on Champagne in recent years may have done little to drive up quality, but it has put sparkling wine centre stage. Britain wants bubbles and with sparkling wine sales rising 20% year on year, we haven’t reached the bottom of the bottle just yet. Whatever your tipple this Christmas, enjoy. Cheers!