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  • Testimonials

    Michael Inpong, Marketing Director, Muller Diary

    “We love Product of the Year, it’s a fantastic institution in the UK – it helps tremendously to boost sales and drive awareness of innovation. The more you put behind POY the more you get back”

    Michael Inpong, Chief Marketing Officer, Muller Group

    “GSK are hugely proud that consumers have voted us winners of this fantastic award.”

    Alastair Strang, GSK

    Always Ultra Brand Manager

    "Product of the Year is a very strong endorsement for any product. We are extremely proud that Always Ultra was awarded Product of the Year in 2005 and have used the endorsement in TV copy, In-store POS, Direct Mail and Packaging."

    Always Ultra Brand Manager, Procter and Gamble (UK)


    We've got the beat

    We don't like to bang our own drum...

    We don’t like to bang our own drum, but when it comes to music Product of the Year has its finger on the pulse. That pulse may still be pounding somewhere around the turn of the 21st century, but here in Product of the Year HQ we like to think we’re feeling the beat nevertheless. So much so that after our Product of the Year awards 2017, held on January 19th, it was mentioned that our pick of tunes to accompany the presentation of each Product of the Year award is gaining a reputation all of its own.pexels-photo-167491 Assuming that’s a good thing (and we can’t imagine why it wouldn’t be!), here is a countdown of our top 10 best music matches from the last few years. We think you’ll agree they make truly perfect partners! At number… 10 Asda Butcher’s Selection Chicken in a Bag (winner 2015) – The Birdie Song (Black Lace) 9 Goodfellas Gluten Free Pizza (winner 2016) – I’m Free (The Soupdragons) 8 Gourmet Soup for cats (winner 2017) – Roar (Katy Perry) 7 Kingsmill Great White (winner 2015) – Theme from ‘Jaws’ 6 Cheerios Oat Crisp (winner 2017) – Wake Me Up Before You Go Go (Wham) 5 X Pro Formula Satin Smooth Ladies Razor (winner 2015) – Smooth Criminal (Michael Jackson) 4 Sudocreme Care & Protect (winner 2016) – All about that Bass (Meghan Trainor) 3 Bronchostop Cough Syrup and Pastilles (winner 2016) – Shake It Off (Taylor Swift) 2 Listerine Advanced White (winner 2016) – I Love Your Smile (Shanice) 1 Ariel 3 in 1 Pods (winner 2017) – You Spin Me Right Round Baby (Dead or Alive) Quick January challenge - can you suggest any top hits to match our top products?

    Oh what a night!

    BRITAIN'S leading brands were out in force...

    BRITAIN’S leading brands were out in force as Product of the Year 2017 celebrated the wealth of talent, excitement and vision driving innovation in the UK and around the world. The awards ceremony at the Sheraton Grand hotel in the heart of London’s Mayfair on Thursday January 19th celebrated the work of those delivering the very best products for the British public. Great brands need powerful teams who can deliver their company’s ambitious vision and our awards celebrated the work of the often unsung individuals doing just that. 0252 The timing of our event also proved fortuitous. Less than a day before the new American President’s inauguration, our host for the evening, Rory Bremner, brought more than a taste of Donald Trump to the occasion. And like the new President, Product of the Year took to social media to spread our message. Even with all the political build-up in America, #ProductoftheYear trended on Twitter at number two in the world as the awards unfolded. As the buzz of the awards came to a close, Saara Aalto, runner up on The X Factor, took to the stage, ending the evening on powerful note. We thank all those who made Product of the Year 2017 an occasion to remember. Congratulations to all our winners. With the Product of the Year stamp of approval, we look forward to your brands building on the awards’ success in the months ahead.

    Not just a great excuse for a party

    Ladies and gentlemen, drumroll please...

    Ladies and gentleman, drumroll please…the Product of the Year awards 2017 are mere moments away. Stand by for glam frocks, great music, frequently filled glasses and fine food. In short, it’s a party! And why not? Any excuse and all that… But there’s more to Thursday evening than that. We could just let our esteemed winners know by getting a Yodel man to hand-deliver their beautiful awards, but where’s the fun in that? And we could tell the world who’s won via Twitter alone, but 140 characters or less would almost certainly miss the point. 0232Product of the Year truly is a celebration, and as such it needs a party to match. A great big fun night out is the best way to bring the industry together to mark all the incredible innovation which would otherwise go on behind closed doors. We’re celebrating the brilliant end products, but also the years of work which goes into making them. We want to provide a place where friends and colleagues can show both mutual respect and friendly rivalry. And we want the Product of the Year party to kick-start an amazing year of sales and excitement for all our winners. That’s why we’re going to all this trouble. If you’re not there in person, you can join in on social media. We'll be celebrating in style on Twitter from 8pm, and you can join the party by using the hashtag #ProductOfTheYear or @POY_UK. Your tweets will be projected live onto the wall of the venue so it will be almost like you're there in the Sheraton Grand yourself!   So whether you’ll have your glad-rags on or will be sitting there in your pyjamas, join the party and help us start our year with a bang.

    Bring me sunshine...

    There's no better way of busting the winter blues...

    There’s no better way of busting the winter blues than a night celebrating success. And with the Product of the Year Awards 2017 getting ready to rock the Sheraton Grand hotel, Park Lane, the January gloom doesn’t stand a chance. For those at the event on Thursday January 19th, we promise a night of exciting awards matched of course by our famously brilliant music choices.  Did you know that Taylor Swift is secretly very proud that Shake It Off was matched seamlessly with Bronchostop Cough Syrup at the event last year? Or so we imagine. Above all, next Thursday will be an opportunity for hardworking teams to pat themselves on the back and let their hair down with friends and colleagues.0065 We like to think Product of the Year is neutral territory for a bit of friendly banter between brands,  as well as a place to network, hob-knob and maybe even get round to a bit of covert job hunting. From the amazing atmosphere on the night, we also know that our awards give everyone in the industry the chance to show mutual respect for a job well done. And of course for winners of Product of the Year 2017 this is only the beginning. Using our instantly recognisable red and white stamp of approval, watching sales soar throughout the year is the best recognition of all. If you can’t be there on the night, you can still join in. The Product of the Year Twitter party has fast become an unmissable element of the event.  This will be the third year that the social media celebration will run alongside the awards and we’ve no doubt that #ProductoftheYear will be trending throughout the evening, as it has during the two previous Twitter events. To ramp up the atmosphere this year there will be a social media wall inside the ballroom itself projecting all those social media feeds, which is going to give our host – a witty fellow who we all know well – a whole new source of jokes. Whether you can be at the awards or not, we thank you all for your support over the last 12 months. This is the pinnacle of our year and it wouldn’t be possible without the entire FMCG industry having the confidence in their products to put them forward for public scrutiny. Now, let’s get this party started…!

    Review of the Year

    Eggs and gin may not sound the perfect partnership.....

    Eggs and gin may not sound the perfect partnership but they’ve shared the spotlight over the past 12 months. Clean eating, mainstream alternatives, and fast slow food have also been up there. Confused? Let us explain. 2016 was the year that…shutterstock_407994838-800x400 •  We couldn’t eat enough eggs, gobbling them up at the fastest rate since the 1980s, with 204 million extra eggs being eaten this year than the year before, according to Kantar figures. •  Gin became the new ‘craft beer’, with around 40 new distilleries opening over the past year. For the first time ever sales of gin broke the £1 billion sales mark, according to the Wine and Spirit Trade Association. •  We still ate avocados with everything. We gobbled nearly 40% more in the year to March 2016 compared with the year before. With prices rising, though, avo sales may be about to turn brown and bit mushy. •  Caulirice, courgetti and carroti became perfectly normal - sort of – with supermarkets selling pre-spiralized packs of the carb substitutes. •  Vegan went mainstream, with the number of people committed to a plant-based diet soaring 360% in the past decade, becoming one of Britain’s “fastest growing lifestyle movements” according to the Vegan Society. Brighton, Bristol, Bournemouth and Plymouth are leading the leafy charge. •  We wanted slow-cooked food, as long as we could have it NOW. Pulled pork started the trend and in 2016 beef brisket took up the baton. Fortunately the supermarkets knew we couldn’t wait, and did all the hard work. Hungry meat-lovers just have to hang around for the ping of the microwave. •  ‘Alternative’ hit the mainstream, with the British wanting extra options on their everyday food and drink. Nowhere was the more clearly shown than in the milk aisle, with coconut, almond and rice milk pushing traditional cow’s milk into a smaller fridge space – and some dairy farmers into crisis. •  Protein continued to flex its muscles, catching the eye of leading brands. Weetabix was a 2016 Product of the Year winner with its Protein Crunch packing in 20% of an adult’s recommended protein intake. We look forward to seeing what 2017 brings. merry_christmasFrom Product of the Year, we thank you for all your support and wish you a very happy Christmas, and a prosperous New Year.

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