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  • Testimonials

    Jim Viggars, Head of Meat Quality, ASDA

    “At Asda, we are immensely proud to have won our first ever Product of the Year Award for our Butchers Selection Pulled Pork, being recognised by over 12,000 consumers for both innovation and quality of our own brand products. The win has had an incredible impact on sales which is evident in a 50% uplift following the win whilst also having a halo effect on the rest of the Butchers Selection range. There’s no doubt that the Product of the Year stamp gives shoppers the confidence to try a product for the first time, therefore benefiting both the customer and retailer alike! ”

    Jim Viggars, Head of Meat Quality, ASDA

    “It has credibility because it is backed by 12,000 consumers. We will celebrate the awards both on pack and with advertising throughout the year.”

    Phil Thomas, Reckitt Benckiser

    Michael Inpong, Marketing Director, Muller Diary

    “We love Product of the Year, it’s a fantastic institution in the UK – it helps tremendously to boost sales and drive awareness of innovation. The more you put behind POY the more you get back”

    Michael Inpong, Marketing Director, Muller Dairy

  • POY LATEST NEWS

    2014 Winners - Which Brands Triumph as Innovation Brings Success

    The Product of the Year awards celebrate their 10th anniversary in the UK this year, marking a decade of awarding product innovation, development and investment, as well as providing consumers with a guide to the best new products on the market.

    2014 Awards Night

    Alexander Armstrong was the perfect host of last night’s 2014 Product of the Year awards at 8 Northumberland.

    Alexander Armstrong was the perfect host at last night’s 2014 Product of the Year awards at 8 Northumberland. A packed house celebrated their triumphs with wins for P&G, Mars, Nestle, Unilever, Beiersdorf and many more. With fierce rivalry contributing to a great atmosphere, The Sun, Woman’s Own magazine and Netmums announced extensive all year round coverage of the winners and two lucky winners picked up iPad mini’s in the business card draw. Mullerlight Greek Style collected the award for best campaign in 2013 featuring Product of the Year Logo. The highlight of the night was two very special guests, Matt Cardle who sang his latest single and Spice Girl Mel C who sang with Matt their chart topping single 'Loving You' which was amazing and loved by all. A big thanks to you all for making it a memorable night and to our partners – The Sun, Woman’s Own, Netmums, Marketing and TNS. Click here to see the winners. Click here to see some photos from the 2014 Awards Night, more to be added soon. Click here to download images of the winners collecting their awards and other photos from the night.  (Password - poty2014)  

    Daily Buzz - USA Winning Products June 2013

    Check out Product of the Year winning products from the other side of the water. Some interesting ones that are unique to the US market!

    Check out Product of the Year winning products from the other side of the water. Some interesting ones that are unique to the US market!

    We're on TV - CityNews April 2013

    Mike Nolan, Product of the Year, Global CEO, talks Product of the Year and gives a preview of the Canadian awards show in Toronto.

    Mike Nolan, Product of the Year, Global CEO, talks Product of the Year and gives a preview of the Canadian awards show in Toronto.

    Marketing Announce 2013 Winners

    This year's triumphant brands prove that it pays to innovate, while research highlights the added consumer appeal of lines that display the Product of the Year logo.

    Read More »