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  • Testimonials

    David Miller 
Brand Manager, Pledge

    "The Product of the Year Symbol is going to help us differentiate from the 
hundreds other home cleaning products. The endorsement from 60,000 
people is huge for us and will help us increase the believability of our 
promise."

    David Miller 
Brand Manager, Pledge - SC Johnson (2010 US Winner)

    Jane Hamilton, Consumer Editor, The Sun

    “We always feature the winners in the paper and I know there's a sales uplift”

    Jane Hamilton, Consumer Editor, The Sun Newspaper

    Director, Corporate Communications, 
Dr Pepper Snapple Group

    “The fact that we think that we have great products and consumers have validated that for us, makes it that much more special.” The television ads, the print ads, the point of sale, the way we that we can take that and translate it into the things we do every day are very important parts of what we will do with this award.”

    Director, Corporate Communications, 
Dr Pepper Snapple Group (2009 US Winner)

  • POY LATEST NEWS

    Why Monty the Penguin is getting in on Beyonce’s act

    The hotly anticipated start to the season is not Advent anymore or even the Christmas lights being switched on. These days, the Christmas advert in all its twinkly, heart-warming glory is the starting gun to the festivities.

    The hotly anticipated start to the season is not Advent anymore or even the Christmas lights being switched on. These days, the Christmas advert in all its twinkly, heart-warming glory is the starting gun to the festivities. No wonder that many industry experts are openly admitting that Christmas here in the UK is becoming what the Super Bowl is to the US advertising market. We at Product of the Year Towers agrees. Any of us who moaned that Christmas had got ‘too commercial’ ten, or even five years, ago, should be spitting into our mulled wine with disgust. But in truth we seem to have been sucked into the season of Christmas adverts as much as everyone else. I mean, who can resist that penguin? But behind the cuddly toys and sparkly fairies, quakes a cold, hard, eye-wateringly expensive marketing campaign (Monty the Penguin’s two minutes of fame cost John Lewis a cool £7 million), which has to seamlessly showcase the store in a way that shimmers with Christmas tradition without being too blatant about the products on sale. Monty the penguin stars in this year’s John Lewis Christmas advert. Like any consumer goods brand, being talked about – for the right reasons – is what matters, and the British public seems more than happy to deliver on that. Like the brands who pay for Super Bowl advertising space, the one or two minute heart-warmers from British retailers have become an ‘event’. People are tuning into to watch the ads as much as the programmes they’re wrapped around. For companies like Budweiser or performers like Beyonce, the short burst of advertising during one of the Super Bowl’s breaks, which costs millions of dollars, is absolutely worth it when everyone starts talking about it. Beyonce’s half time act in 2013 became the most tweeted moment in history – and her record sales soared as a result. As Lauren Davidson (@LaurenDavidson) wrote in last week’s Daily Telegraph, for many companies the only score that matters is the US Today’s Super Bowl Ad Meter, a live survey conducted during the event that tracks viewers’ responses to the commercials. And that’s exactly where the Christmas adverts are at now. While the viewer is sniffing into their tissue, making a shopping list, and pressing ‘share’ on their tablet, the brands are watching closely. The Telegraph reported the although top 10 Super Bowl ads from 2013 attracted a third more YouTube views than the top 10 Christmas commercials of 2013, the Christmas ads went viral, generating almost twice as many shares across Facebook, Twitter and the blogosphere than the Super Bowl spots. This trend is set to continue this year. The best advertising of all gets talked about, tweeted, re-watched, shared and reviewed for the six or seven crucial weeks in the countdown to Christmas. The story of Monty the Penguin was shared 202,953 times in its first 24 hours online, and is set to become John Lewis’s most viral ad ever. By sharing it, customers are showing an emotional connection. And that is what gets shoppers through those doors, whether shopping online or in the High Street itself. Little wonder then that Monty, who costs a cool £95, sold out within hours of the advert being released. Far from being lonely, right now he’s the most popular bird on the planet! Which Christmas advert do you think shows real innovation and brand authority? Tweet to @POY_UK or tell us on the Product of the Year UK Facebook Page

    2014 Winners - Which Brands Triumph as Innovation Brings Success

    The Product of the Year awards celebrate their 10th anniversary in the UK this year, marking a decade of awarding product innovation, development and investment, as well as providing consumers with a guide to the best new products on the market.

    2014 Awards Night

    Alexander Armstrong was the perfect host of last night’s 2014 Product of the Year awards at 8 Northumberland.

    Alexander Armstrong was the perfect host at last night’s 2014 Product of the Year awards at 8 Northumberland. A packed house celebrated their triumphs with wins for P&G, Mars, Nestle, Unilever, Beiersdorf and many more. With fierce rivalry contributing to a great atmosphere, The Sun, Woman’s Own magazine and Netmums announced extensive all year round coverage of the winners and two lucky winners picked up iPad mini’s in the business card draw. Mullerlight Greek Style collected the award for best campaign in 2013 featuring Product of the Year Logo. The highlight of the night was two very special guests, Matt Cardle who sang his latest single and Spice Girl Mel C who sang with Matt their chart topping single 'Loving You' which was amazing and loved by all. A big thanks to you all for making it a memorable night and to our partners – The Sun, Woman’s Own, Netmums, Marketing and TNS. Click here to see the winners. Click here to see some photos from the 2014 Awards Night, more to be added soon. Click here to download images of the winners collecting their awards and other photos from the night.  (Password - poty2014)  

    Daily Buzz - USA Winning Products June 2013

    Check out Product of the Year winning products from the other side of the water. Some interesting ones that are unique to the US market!

    Check out Product of the Year winning products from the other side of the water. Some interesting ones that are unique to the US market!

    We're on TV - CityNews April 2013

    Mike Nolan, Product of the Year, Global CEO, talks Product of the Year and gives a preview of the Canadian awards show in Toronto.

    Mike Nolan, Product of the Year, Global CEO, talks Product of the Year and gives a preview of the Canadian awards show in Toronto.

    Read More »