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"The sales of our new product line Giovanni Panzani increased 10 to 20 % depending on the product when we used the logo Voted Product Of The Year."
Panzani Marketing Manager (Italy)
“We know people respond to the award and that it has recognition as being independent.”
Elizabeth McGregor, Energiser/Wilkinson Sword
Natalie Banks Marketing Director, Wella
"Being voted Product of the Year helped us tremendously in getting unprecedented attention and coverage from media in the beauty industry."
Natalie Banks Marketing Director, Wella (2009 US Winner)
POY LATEST NEWS
More than 9,000 consumers have voted to determine the results of the 2012 Product of the Year survey, advising fellow shoppers on the most innovative products in the consumer marketplace.
National Media Coverage - Best
Award winners are finally revealed by the UK's no 2 Woman's Weekly Magazine, Best
Winning Products announced in the UK's largest national newspaper, The Sun
Hugh Dennis (an ex brand manger) was the witty host of last night’s 2012 Product of the Year awards at One Marylebone.
Hugh Dennis (an ex brand manger) was the witty host of last night’s 2012 Product of the Year awards at One Marylebone. A packed house celebrated their triumphs with wins for P&G, Kraft, Reckitts, Tesco and many more. With fierce rivalry contributing to a great atmosphere The Sun and Best magazine announced extensive all year round coverage of the winners and two lucky winners picked up ipad2’s in the business card draw. Pampers from P&G collected the award for best campaign featuring Product of the Year Logo in 2011. Click here to see the winners. Click here to see photos from the 2012 Awards Night.
Press and industry experts sampled new innovative products at the IOD in London.































































