“By giving shoppers the confidence to try a product for the first time, the Product of the Year stamp makes their life easier and helps both brands and retailers”
Colin Watts, Chief Innovation Officer, Walgreens (2010 Jury Chair)
"Our sales have increased 60% when the packaging showed the logo Voted Product Of The Year."
Bourgeois Makeup, Marketing Manager (UK)
“We know people respond to the award and that it has recognition as being independent.”
Elizabeth McGregor, Energiser/Wilkinson Sword
POY LATEST NEWS
Product of the Year is enjoying the sun...
Product of the Year Management is having a great time enjoying the sun and blue skies at this year’s Cannes Lions – and working hard, too, of course! Being in the middle of so much creativity, innovation and invention is incredibly inspiring – and as a global company, it’s the best way to keep up with the top lightbulb moments on both sides of the pond. Give us a shout if you’re there, too! Very excited to be joining our media partner Campaign at their party tonight! Watch this space…
‘Mother’s ruin’ is having a moment...
‘Mother’s ruin’ is having a moment, with soaring gin sales, especially from small producers, suggesting that the British public really does favour quality over quantity – at least some of the time – when it comes to pouring a drink. It’s the latest stampede in the drinks’ market. These crazes, which sweep through the wine, beers and spirits aisle now and again, are rarely seen with such force in other sectors. Just like the craze for craft beer, small gin producers are pepping up this particular sector, while the more established names associated with gin are also enjoying decent sales. In fact the old ‘mother’s ruin’ reputation couldn’t be more wrong. Resolutely ‘on trend’, there is much to celebrate on World Gin Day this Saturday (worldginday.com). UK sales topped £1billion for the first time last year, amounting to 40 million bottles, with 49 distilleries opening in the UK alone. There are now twice as many gin makers as there were in 2010. Gin makers are copying craft breweries – and why not when real ale has proved to be the daddy of all drink turnarounds? While 45 years ago there were just 300 beer brands, today that number has soared to around 11,000. Championed by (mostly bearded) enthusiasts, then adopted by (mostly bearded) hipsters, beer showed that it’s possible to crack the crucial millennial market. Gin has also shed its fusty old image. No longer just enjoyed by the middle-aged and middle-class, gin is proving a winner in the most fashionable bars in the capital and beyond. With many young, interesting producers, with back-stories as pleasing as their products, gin fizzes with quality – perfect fodder for the Instagram generation. And while ice and a slice still tastes good to us, new gin flavours from Gordon's to Pinksters, gin cocktails and mouth-watering mixers are also part of the trend. Fever Tree more than doubled its profits last year, with the company’s coffers boosted by the stunning gin renaissance. Gin is indeed the thing. For now. Maybe it’s time to start taking bets on which tipple will be the next big thing? We’ll drink to that.
On the off-chance that that sentence hasn't already...
On the off-chance that sentence hasn’t already made you drop us an email, here’s 10 reasons that might: 1. Long meetings, late nights and serious elbow grease went into making your product great. Now, with a quick message to Product of the Year HQ, you can get your team the recognition it deserves. 2. Winners see sales go through the roof with an average sales increase of between 10 and 15%. Your ‘baby’ could be the next Herbal Essences – the P&G brand saw sales soar by 135% after its Product of the Year win. 3. Getting unbiased feedback from the general public is time-consuming and costly. Every Product of the Year finalist gets a research report worth £12,000 as part of their package. 4. Our awards party in the first month of 2018 is the perfect pick me up. Oh, unless – or perhaps especially – if you’re struggling though dry January. 5. It’s not enough for your boss to know you did a great job. Customers need to be in on the secret too. That’s where our distinctive red and white logo comes in, making your winning product stand out on the crowded supermarket shelves. 6. You want press coverage? We’ll give it to you in spades. Full lists of past award winners have featured in The Sun, on Netmums and in Women’s Own, reaching millions of potential customers. 7. We’re all over social media. For the past two years, #ProductOfTheYear has trended on twitter during our awards party, reaching over three million people, and our digital arm will continue to spread the good news throughout the year of your win. 8. Millennials love us: More than half of them recognise our logo, which winners get to use for an entire year. Product of the Year will help you reach that key audience. 9. Finding out what the public thinks of your brand and your new product is priceless. The 11,500 + members of the public who vote for their Products of the Year will tell you what you need to know, and our market research company TNS will crunch the numbers so you don’t have to. 10. Nearly nine of ten shoppers are more likely to put a product that has won a Product of the Year award in their trolley. Make sure yours is one of them. You can enter today - just click here!
Spring has sprung and Britain should be alive to the sounds of sweeping, polishing, washing and wiping.....
Spring has sprung and Britain should be alive to the sounds of sweeping, polishing, washing and wiping. But actually most of us seems pretty happy to sit back and allow the dust to dance in the sunshine. According to a survey by Appliances Online, three-quarters of us don’t enjoy cleaning our homes and two-thirds won’t be spring cleaning this year. Given that we can barely find time in our frantic lives to clean our teeth let alone our houses, that statistic isn’t very shocking. But when you think how house-proud so many of us have become, with spending on interiors still holding strong, you might think that sprucing our homes would naturally follow. That’s just one of the many contradictions facing those who make cleaning products. Here’s a few other dilemmas that are making things less than crystal clear. We want multi-purpose cleaners And we want one-job products too Sales have remained relatively strong with cleaning products that perform a range of clever functions, which is to-be-expected given that every second of our busy lives count. But at the same time, consumers love those clever specialist products that allow them to unblock a drain, clear mould, or primp a patio, taking the time to do it themselves instead of paying someone else to do it for them. That’s two very distinct trends that, while not mutually exclusive, do point in two confusing directions. We care about the planet And we want easy, throwaway products too Around a quarter of global consumers* want the ingredients in their cleaning products to be natural, and a similar number want eco-friendly packaging. We want our homes to be free of toxins and our planet not to be piled high with waste. How is it then that the biggest growth area in recent years has been in disposable cleaning wipes, which do the job quickly and efficiently, but also aren’t exactly the eco-warriors of the cleaning world? Balancing this hypocritical hiccup of human nature is challenging for brands bidding to sweep away the competition. (Source: 2016 report in The Grocer) Women still do the lion’s share of cleaning But ignore men at your peril In Europe, 55% of shopping for cleaning products is done by women, 17% by men, and the rest share it between them, according to a report from Nielsen*. That means that of course most products need to appeal to the female of the species, who tend to want products that perform brilliantly in the quickest time, with a smell that’s inoffensive too. But with the number of men trawling the household aisle on the up, brands can’t lose sight of what’s likely to make men most likely to part with their money, whether that’s blinding them with science or giving their products a more masculine fragrance. Small is beautiful But chunky is cheaper With the number of one-person households soaring, society needs smaller products that suit that demographic (and don’t take up too much space in their shrinking homes). But families, who have the biggest cleaning needs, also want value for money, and that often means scaling up for cut-price polishing and scrubbing. One size most certainly doesn’t fit all when it comes to keeping things clean. The world of household cleaning is anything but clear. And what that means is that brands have to work harder than ever to clean up with shoppers. Innovation in purpose, packaging and positioning is vital. And having a winning Product of the Year logo should seal the deal. Let's see which cleaning products enter Product of the Year this summer.
Happy Easter! Stretch your brain cells with our chocolate quiz.
We’ve all got a sweet spot for chocolate, with Brits scoffing an average of 17.49lbs of their favourite snack each year. (Source: The World Atlas of Chocolate). We love it all year round, but with the supermarkets now choc-a-block with the full range of Easter eggs, there’s no escaping our devotion to our favourite confectionary bars. So are you a mindless muncher or do you really know your sweet stuff? Have a go at our quiz, which celebrates Britain’s most iconic chocolate brands, to find out. Check your choca-knowledge against the answers at the bottom. * 1 What cracking innovation in 1971 has been a mainstay of Easter ever since? A Cadbury’s Mini Eggs B Cadbury’s Creme Egg C Lindt Gold Bunny 2 Which company won the first Fairtrade mark for a chocolate product? A Mars B Green and Blacks C Divine 3 What iconic chocolate bar launched in the UK in 1905? A Cadbury Dairy Milk B Mars Bar C Nestlé Milkybar 4 Where are Cadbury’s owners based? A UK B Switzerland C America 5 How many peaks are there in a 360g Toblerone bar? A 11 B 15 C 9 6 What innovative dish won Product of the Year UK’s chocolate category in 2017? A Chocolate pasta B Chocolate sauce C Chocolate pizza 7 We can ‘share the joy’ with which Product of the Year winning chocolate selection on its 20th birthday this year? A Cadbury Heroes B Mars Revels C Mars Celebrations 8 How many colours are there in a tube of Nestlé Smarties? A 5 B 8 C 10 9 Which standard bar of the following chocolate weighs the most? A Mars bar B Snickers bar C Yorkie original 10 What nation consumes the most chocolate per head of population? A Germany B Switzerland C UK *** Answers: 1 B 2 B for its Maya Gold bar in 1994. 3 A 4 C – US based Kraft bought the company in 2010. 5 A – The number of peaks was reduced from 15 to 11 in the UK in 2016, shrinking a 400g bar to 360g. 6 C – Dr Oetker Chicago Town Chocolate Dessert Pizza. 7 C – Mars Celebrations won a Product of the Year award 2017 and Celebrations, with the tagline ‘Share the Joy’ were launched in 1997. 8 B - Red, orange, blue, green, yellow, pink, violet and brown 9 A – 51g compared to Yorkie 46g and Snickers 48g 10 B –The Swiss munch their way through 19.8 pounds per capita (worldatlas.com)