"Our sales have increased 60% when the packaging showed the logo Voted Product Of The Year."
Bourgeois Makeup, Marketing Manager (UK)
"The Product of the Year Symbol is going to help us differentiate from the hundreds other home cleaning products. The endorsement from 60,000 people is huge for us and will help us increase the believability of our promise."
David Miller Brand Manager, Pledge - SC Johnson (2010 US Winner)
“We always feature the winners in the paper and I know there's a sales uplift”
Jane Hamilton, Consumer Editor, The Sun Newspaper
POY LATEST NEWS
A packed house celebrated their triumphs with wins for P&G, Mars Chocolate, Nestle Purina PetCare, Unilever, Asda, Tesco and many more.
Miles Jupp was the perfect host at last night’s 2015 Product of the Year awards at 8 Northumberland. A packed house celebrated their triumphs with wins for P&G, Mars Chocolate, Nestle Purina PetCare, Unilever, Asda, Tesco and many more. With fierce rivalry contributing to a great atmosphere, The Sun, Woman’s Own magazine and Netmums announced extensive all year round coverage of the winners and two lucky winners picked up iPad mini’s in the business card draw. Asda collected the award for best campaign in 2014 featuring Product of the Year Logo for Butcher's Selection Pulled Pork. One of the highlights (apart from the winners of course!) of the night was Sam Bailey who was amazing and loved by all. A big thanks to you all for making it a memorable night and to our partners – The Sun, Woman’s Own, Netmums, Marketing and TNS. Click here to download images of the winners collecting their awards and other photos from the night. (Password POTY2015) More images from the night and all winning products to be added soon.
Yes indeed. Our annual awards (with winner's being announced at the end of Jan) have more in common with TV's most talked about show than you might think
Yes indeed. Our annual awards (with winner's being announced at the end of Jan) have more in common with TV's most talked about show than you might think (well, the good bits at least). Product of the Year is, as our guest list from the FMCG world would agree, a night of glitz and glamour. Like the X, (healthy) rivalry runs through it like a stick of rock. And the winning products, well, whether they sink Steve Brookstein-style or swim like Leona Lewis, also depends on what happens when the show is over. But more of that later. The comparison is truly not as far-fetched as it at first appears. With Product of the Year, it’s ultimately the Great British public who get the vote. Like Simon, Cheryl, Mel and Louis, we can have an opinion but ultimately it is the man and woman on the street who decide what wins. Though just under 10 million viewers watched Ben Haenow clinch controversial victory on the X Factor final, we’re still pretty chuffed that over 10,000 people weigh up the Product of the Year finalists. It’s their opinion that matters. If they decide a product works for them, even if it’s not top of our own list, it will be a winner. We never stand in the way of what real consumers are telling us. Yes, that means a few items can be surprisingly knocked back – something Fleur East is now all-too-familiar with – but we never filter or influence the public’s view. As to whether Product of the Year winners are guaranteed success. Well just like ‘that’ show, the applause-fest of awards night is only the start. Like X Factor victors, our winners definitely get a helping hand. All are gifted marketing ‘gold’: the ability to use the Product of the Year logo for 12 months on packaging and advertising, helping their products stand out on the already packed shelves. Those that take this opportunity and run with it reap huge rewards. Pantene Repair & Protect which ran a huge campaign incorporating elements on TV, in print, in-store and on packaging, saw sales increase by 120%. And there are countless other success stories that demonstrate similar success. Sales can increase by up to 135% after winning Product of the Year, with a typical hike of around 15%. And no wonder, shoppers are 86% more likely to pick something off the shelves if has won Product of the Year. So you see, though we can’t promise Ben Haenow-sized controversies, we can guarantee giving products a spotlight which makes them stand out from the crowd. We’re clearly have the X Factor after all! Watch this space as we might have something even more in common with the X Factor!!
The hotly anticipated start to the season is not Advent anymore or even the Christmas lights being switched on. These days, the Christmas advert in all its twinkly, heart-warming glory is the starting gun to the festivities.
The hotly anticipated start to the season is not Advent anymore or even the Christmas lights being switched on. These days, the Christmas advert in all its twinkly, heart-warming glory is the starting gun to the festivities. No wonder that many industry experts are openly admitting that Christmas here in the UK is becoming what the Super Bowl is to the US advertising market. We at Product of the Year Towers agrees. Any of us who moaned that Christmas had got ‘too commercial’ ten, or even five years, ago, should be spitting into our mulled wine with disgust. But in truth we seem to have been sucked into the season of Christmas adverts as much as everyone else. I mean, who can resist that penguin? But behind the cuddly toys and sparkly fairies, quakes a cold, hard, eye-wateringly expensive marketing campaign (Monty the Penguin’s two minutes of fame cost John Lewis a cool £7 million), which has to seamlessly showcase the store in a way that shimmers with Christmas tradition without being too blatant about the products on sale. Like any consumer goods brand, being talked about – for the right reasons – is what matters, and the British public seems more than happy to deliver on that. Like the brands who pay for Super Bowl advertising space, the one or two minute heart-warmers from British retailers have become an ‘event’. People are tuning into to watch the ads as much as the programmes they’re wrapped around. For companies like Budweiser or performers like Beyonce, the short burst of advertising during one of the Super Bowl’s breaks, which costs millions of dollars, is absolutely worth it when everyone starts talking about it. Beyonce’s half time act in 2013 became the most tweeted moment in history – and her record sales soared as a result. As Lauren Davidson (@LaurenDavidson) wrote in last week’s Daily Telegraph, for many companies the only score that matters is the US Today’s Super Bowl Ad Meter, a live survey conducted during the event that tracks viewers’ responses to the commercials. And that’s exactly where the Christmas adverts are at now. While the viewer is sniffing into their tissue, making a shopping list, and pressing ‘share’ on their tablet, the brands are watching closely. The Telegraph reported the although top 10 Super Bowl ads from 2013 attracted a third more YouTube views than the top 10 Christmas commercials of 2013, the Christmas ads went viral, generating almost twice as many shares across Facebook, Twitter and the blogosphere than the Super Bowl spots. This trend is set to continue this year. The best advertising of all gets talked about, tweeted, re-watched, shared and reviewed for the six or seven crucial weeks in the countdown to Christmas. The story of Monty the Penguin was shared 202,953 times in its first 24 hours online, and is set to become John Lewis’s most viral ad ever. By sharing it, customers are showing an emotional connection. And that is what gets shoppers through those doors, whether shopping online or in the High Street itself. Little wonder then that Monty, who costs a cool £95, sold out within hours of the advert being released. Far from being lonely, right now he’s the most popular bird on the planet! Which Christmas advert do you think shows real innovation and brand authority? Tweet to @POY_UK or tell us on the Product of the Year UK Facebook Page
The Product of the Year awards celebrate their 10th anniversary in the UK this year, marking a decade of awarding product innovation, development and investment, as well as providing consumers with a guide to the best new products on the market.
Alexander Armstrong was the perfect host of last night’s 2014 Product of the Year awards at 8 Northumberland.
Alexander Armstrong was the perfect host at last night’s 2014 Product of the Year awards at 8 Northumberland. A packed house celebrated their triumphs with wins for P&G, Mars, Nestle, Unilever, Beiersdorf and many more. With fierce rivalry contributing to a great atmosphere, The Sun, Woman’s Own magazine and Netmums announced extensive all year round coverage of the winners and two lucky winners picked up iPad mini’s in the business card draw. Mullerlight Greek Style collected the award for best campaign in 2013 featuring Product of the Year Logo. The highlight of the night was two very special guests, Matt Cardle who sang his latest single and Spice Girl Mel C who sang with Matt their chart topping single 'Loving You' which was amazing and loved by all. A big thanks to you all for making it a memorable night and to our partners – The Sun, Woman’s Own, Netmums, Marketing and TNS. Click here to see the winners. Click here to see some photos from the 2014 Awards Night, more to be added soon. Click here to download images of the winners collecting their awards and other photos from the night. (Password - poty2014)