“By giving shoppers the confidence to try a product for the first time, the Product of the Year stamp makes their life easier and helps both brands and retailers”
Colin Watts, Chief Innovation Officer, Walgreens (2010 Jury Chair)
“It has credibility because it is backed by 12,000 consumers. We will celebrate the awards both on pack and with advertising throughout the year.”
Phil Thomas, Reckitt Benckiser
"Consumers have a lot of options and we're dedicated to bringing them the best. The Product of the Year seal on our packaging is a testament to this. It helps shoppers make an educated decision about a product they'll use for years."
Marketing Director SwimWays Corp.
POY LATEST NEWS
The John Lewis Christmas ad ad has sprinkled a little magic space dust over all of us.
The John Lewis Christmas ad ad has sprinkled a little magic space dust over all of us. As a nation (apart from a few hardened cynics) we’re captivated: misty-eyed, wistful and all desperately keen to invite a pensioner over to pull a cracker. But the two-minute advert, which has us firmly under its spell, also leaves us desperate to know more. Fortunately the wait is over. Here’s the answers to all those #ManOnTheMoon questions that keep - in the words of the ad’s catchy song – ‘running around’ you mind: Is there really a man on the moon? You disbeliever you! However, to truly find out the answer to this one, train your telescope (Make Your Own Night Sky Telescope, £8, John Lewis) on the full moon on Christmas Day (coincidence or not?), the first one since 1977. You’ll have to wait another 19 years for another full moon on December 25. Where’s Monty in all this? Monty who? Can the cute Penguin from John Lewis last Christmas campaign really have been forgotten so quickly? Don’t panic, Monty-ists. The penguin’s TV, internet and social media campaign generated 137, 394 tweets in the two days after the advert was released – 6,000 more than #ManOnTheMoon. Monty reigns supreme as the king of Christmas. Who is the man on the moon? Big question this one, best put to astronomers, astronauts and physicists. In the absence of their insider knowledge, the simple answer provided by an article in the Daily Telegraph: The man on John Lewis’s moon is a guy call Jean, a 77-year-old method actor from France. Did it cost a fortune to send a pensioner into space? Well, it cost a fair bit to create the set in the Warner Bros studios in Hertfordshire. The ad itself cost £1 million and is part of a £7 million integrated marketing campaign. Can I buy the old man? We see the confusion. Last year, Monty the Penguin was not only the star of the advert, he was also a hit present in-store. This year things are slightly different. You may not be able to buy the man on the moon himself, but you can pick up glow in the dark pyjamas, a Man on the Moon bag and a Man on the Moon baby sleepsuit, among other things. John Lewis is also selling a mug and card – where 25% goes to to Age UK. Has anyone not fallen for it? Data from social media monitoring tool Blurrt has found that 52% of the tweets about #ManOnTheMoon posted in the first hour after the advert aired were positive. Nearly a third were neutral, and a hard-hearted (who are these people?) 14% were negative. Strike them off all Christmas lists forthwith. • To bring you back down to earth, John Lewis has teamed up with Age UK to help make sure pensioners are not alone this Christmas. Find out how you can donate at John Lewis
The Great British public know exactly what they are looking for in a product.
The 12,000 members of the Great British public currently sifting through the finalists for Product of the Year 2016 know exactly what they are looking for in a product. Sometimes it’s the blindingly obvious, other times it is very hard to define. Often it’s a specific feature and occasionally it’s something that just feels a great fit for their lives. In truth, there is no one answer to the question ‘What do consumers want?’ but after more than a decade of celebrating the very best in innovation from around the globe, we know the magic formula almost certainly contains a dash or dollop the vital ingredients below. Added value Of course customers want value for money, but that doesn’t always mean the cheapest item on the shelf. If you can take a great product and make it cleverer, faster, smaller, or easier to use, you’re onto a winner. Weetabix On The Go Breakfast Drink gave customers the product they loved in a bottle – and a winner it is, in the breakfast category of last year’s awards. Time-saving One in five harassed women have taken the kids to school wearing their pyjamas and a third don’t ever have time to put make-up on before doing the school run, according to a survey by Warburtons. No wonder families are looking for products that save them time. The trend for ‘life hacks’ such as meal kits, ready-made stock and pre-chopped ingredients continues to grow. We expect this to be a strong area again at the 2016 awards in January. Independently endorsed Supermarket shelves are still groaning under the weight of products (even though Tesco has recently cut 20,000 of its 90,000 lines) and third party endorsement now gives shoppers some much needed help in deciding what to pick off the shelves. That may be reviews, celebrity endorsements or recognition through awards. With Product of the Year winners voted for by members of the public, shoppers are nearly nine times more likely to buy items with our winners’ logo than others alongside them on the shelves. With a feel-good factor Value for money may be a huge driver in consumer choice, but if shoppers can feel good about what they’re putting in their trolley then they are more likely to engage with the brand. Buying British and spending on sustainable products are at the top of our list of preferences, demonstrated by Morrisons revealing that it plans to sell English apples until May next year, two months longer than typical seasons, because the supermarket found 95 per cent of shoppers want to support British farmers. Convenient Recent statistics tell us that people are making multiple trips a week to smaller ‘convenience’ supermarkets to ‘top up’ their shopping. According to Co-op’s Back to the Future report the average grocery shopper now visits a food store 3.8 times a week. Instead of driving to out-of-town supermarkets six in ten are choosing to make that journey on foot. That means they need portable products that weigh less and are easier to carry. Hence the rise of ‘micro’ or ‘mini’ products with multi-functionality. Customers are also increasingly choosing to buy one product that does the job of two, or five in the case of Clairol 5 in 1 Shampoo – a Product of the Year 2014 winner. Health-conscious If you can pack a product with a healthier punch consumers have an extra reason for choosing that item over another on the shelves. It’s no coincidence that low sugar and low fat offerings are always really strong Product of the Year contenders, along with those that pack in more vitamins and goodness. Global sales of healthy food products are estimated to reach $1 trillion by 2017, according to Euromonitor. Nielsen’s 2015 Global Health & Wellness Survey that polled over 30,000 individuals found nearly nine in 10 are willing to pay more for healthier foods.
When Claudia Winkleman’s daughter suffered serious burns to her leg last Halloween, almost every parent in Britain suddenly knew that their little witch or wizard could have easily suffered the same fate. With hindsight, the combination of naked candle flames glowing around doorsteps close to trailing cloaks and costumes makes for a lethal combination. But a year ago it was hindsight that most families didn’t yet have. Sadly the ‘Strictly’ presenter’s daughter taught us all a lesson we almost certainly should have thought of – or paid heed to – before. Twelve months down the line and, after this story sent a chill through all British families, it is product innovation which may now hold the key to a happy Halloween. Flickering LED tea lights have been around a while, but this Halloween they’re set to become the norm, with half of families swapping naked flames for these clever little fake candles, according to parenting group Channel Mum. This one simple product suddenly makes the annual evening of sorcery seems a lot less scary. We talk a lot about time or stress or simplicity being the driver of innovation. But this is a reminder that often safety is also a motivating force. Look at the cycling world, where something as simple as reflective socks can cause a major stir. Or consider products for babies. Whether it’s feeding, sleeping or playing, safety is the number one concern. Nowadays many of the most successful launches in all different sectors will be driven by a desire to make the world a safer place. If we look around our homes there are so many that we take for granted, such as cordless kettles, plug socket covers, smoke and carbon monoxide alarms, anti-slip mats and child-proof caps on bottles of bleach. But it wasn’t always that way. Talking about Watchdog’s 30th anniversary earlier this year, former presenter Lynn Faulds Wood, said: “It’s amazing how many dangers there were in our everyday lives. Then companies used to say that safety didn’t sell!” Over those 30 years, times have fortunately changed. There will always be those who protest about the over-protective ‘nanny state’ but these days safety is one of the most important drivers in product innovation. Who knows what they’ll think of next – but we’ll be looking out for it! • What other everyday products have been inspired by making the world a safer place? Let us know which you can’t do without or what you’d like to see.
A packed house celebrated their triumphs with wins for P&G, Mars Chocolate, Nestle Purina PetCare, Unilever, Asda, Tesco and many more.
Miles Jupp was the perfect host at last night’s 2015 Product of the Year awards at 8 Northumberland. A packed house celebrated their triumphs with wins for P&G, Mars Chocolate, Nestle Purina PetCare, Unilever, Asda, Tesco and many more. With fierce rivalry contributing to a great atmosphere, The Sun, Woman’s Own magazine and Netmums announced extensive all year round coverage of the winners and two lucky winners picked up iPad mini’s in the business card draw. Asda collected the award for best campaign in 2014 featuring Product of the Year Logo for Butcher's Selection Pulled Pork. One of the highlights (apart from the winners of course!) of the night was Sam Bailey who was amazing and loved by all. A big thanks to you all for making it a memorable night and to our partners – The Sun, Woman’s Own, Netmums, Marketing and TNS. Click here to see photos from the 2015 Awards Night. Click here to download images of all the winners collecting their awards and other photos from the night. (Password POTY2015) Click here to see the winners.
The Product of the Year awards celebrate their 10th anniversary in the UK this year, marking a decade of awarding product innovation, development and investment, as well as providing consumers with a guide to the best new products on the market.