The partnership will allow Netmums members to become actively involved in helping to choose the products which are entered into the consumer survey, as well taking part in the actual voting process.
The partnership brings together two organisations that seek to provide consumers with valuable, trustworthy and independent information on supermarket products.
The partnership will see Siobhan Freegard, founder of Netmums, chairing the 2013 jury day as part of Netmums members becoming more actively involved in helping choosing the products which are entered into the consumer survey, as well as members being involved in the voting process. The online parenting organisation will also be offering its million members exclusive competitions; will have presence at the Awards night; and will engage its members with blogs and product reviews through its forum channels and on Facebook and Twitter.
Supporting a wider PR campaign, the partnership guarantees media coverage for Product of the Year and for its brands with the influential website. The partnership provides the opportunity for award winners to run product trials with Netmums’ members, further endorsing the winning products with online user reviews and recommendations. With almost 4,000,000 monthly unique visitors, it therefore offers a powerful vehicle to reach those with the purchasing power, and through a variety of channels, such as participative forums, and social networking channels.
Commenting on the partnership, Mike Nolan, CEO of Product of the Year says: “Netmums is the perfect partner for Product of the Year brands and we are excited to be working with the organisation to actively involve and engage consumers. The partnership makes sense as we’re two organisations that share a lot of common ground; we both want to help shoppers and provide them with a way to save time and money whilst shopping. Working with Netmums adds another channel to our communications and the influential audience matches the target consumers of our brand winners”.
Siobhan Freegard, MD and Founder of Netmums adds: “We’re always looking for ways to make life easier for our members, and partnering with Product of the Year made sense as it’s an organisation that, like us, champions consumer needs. We’re really excited to get involved from stage one of the process by helping to choose the nominees, and know our members will also be keen to have their say.”
The Product of the Year seal is awarded to products which win an independent survey of over 10,000 consumers run by TNS. The award serves as a shortcut for shoppers in the supermarket as an approved and trusted sign of quality. For manufacturers of the winning products, the award is a powerful marketing message proven to increase product trial, awareness, distribution and sales.