Jim Viggars, Head of Meat Quality, ASDA

“At Asda, we are immensely proud to have won our first ever Product of the Year Award for our Butchers Selection Pulled Pork, being recognised by over 12,000 consumers for both innovation and quality of our own brand products. The win has had an incredible impact on sales which is evident in a 50% uplift following the win whilst also having a halo effect on the rest of the Butchers Selection range. There’s no doubt that the Product of the Year stamp gives shoppers the confidence to try a product for the first time, therefore benefiting both the customer and retailer alike!”

Jim Viggars, Head of Meat Quality, ASDA

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