Making Product of the Year Add Up

As we approach the middle of the Product of the Year calendar, not to mention the mid-point in the entry process, here’s a few figures to remind you why our awards just keep on growing.

Latest Stats







1 month until entries close on 31st July

10 to 15 per cent is the average sales uplift for our award winners

29 years have flown by since Product of the Year was first established in France

40 countries around the world currently have a Product of the Year presence

42 % rise in Twitter followers Weetabix reported after a Product of the Year win

86 % of shoppers are more likely to buy an item that has won one of our awards

9 out of 10 winners would definitely enter the awards again

95 per cent are happy with Product of the Year

203 days remain until our awards ceremony on 19th January, 2017

365 days that winners get to use our prestigious Product of the Year logo on all-round advertising, marketing and packaging

11,500+ members of the public vote on products that pass the jury’s initial selection

120,000 people entered our goody bag giveaway competitions this year

1.3m people heard about Product of the Year when we trended on Twitter in January 2016

To find out more and to enter for 2017 before 31st July, go to

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