Eggs and gin may not sound the perfect partnership but they’ve shared the spotlight over the past 12 months. Clean eating, mainstream alternatives, and fast slow food have also been up there. Confused? Let us explain.
2016 was the year that…
• We couldn’t eat enough eggs, gobbling them up at the fastest rate since the 1980s, with 204 million extra eggs being eaten this year than the year before, according to Kantar figures.
• Gin became the new ‘craft beer’, with around 40 new distilleries opening over the past year. For the first time ever sales of gin broke the £1 billion sales mark, according to the Wine and Spirit Trade Association.
• We still ate avocados with everything. We gobbled nearly 40% more in the year to March 2016 compared with the year before. With prices rising, though, avo sales may be about to turn brown and bit mushy.
• Caulirice, courgetti and carroti became perfectly normal – sort of – with supermarkets selling pre-spiralized packs of the carb substitutes.
• Vegan went mainstream, with the number of people committed to a plant-based diet soaring 360% in the past decade, becoming one of Britain’s “fastest growing lifestyle movements” according to the Vegan Society. Brighton, Bristol, Bournemouth and Plymouth are leading the leafy charge.
• We wanted slow-cooked food, as long as we could have it NOW. Pulled pork started the trend and in 2016 beef brisket took up the baton. Fortunately the supermarkets knew we couldn’t wait, and did all the hard work. Hungry meat-lovers just have to hang around for the ping of the microwave.
• ‘Alternative’ hit the mainstream, with the British wanting extra options on their everyday food and drink. Nowhere was the more clearly shown than in the milk aisle, with coconut, almond and rice milk pushing traditional cow’s milk into a smaller fridge space – and some dairy farmers into crisis.
• Protein continued to flex its muscles, catching the eye of leading brands. Weetabix was a 2016 Product of the Year winner with its Protein Crunch packing in 20% of an adult’s recommended protein intake.
We look forward to seeing what 2017 brings.
From Product of the Year, we thank you for all your support and wish you a very happy Christmas, and a prosperous New Year.