There’s no better way of busting the winter blues than a night celebrating success. And with the Product of the Year Awards 2017 getting ready to rock the Sheraton Grand hotel, Park Lane, the January gloom doesn’t stand a chance.
For those at the event on Thursday January 19th, we promise a night of exciting awards matched of course by our famously brilliant music choices. Did you know that Taylor Swift is secretly very proud that Shake It Off was matched seamlessly with Bronchostop Cough Syrup at the event last year? Or so we imagine.
Above all, next Thursday will be an opportunity for hardworking teams to pat themselves on the back and let their hair down with friends and colleagues.
We like to think Product of the Year is neutral territory for a bit of friendly banter between brands, as well as a place to network, hob-knob and maybe even get round to a bit of covert job hunting. From the amazing atmosphere on the night, we also know that our awards give everyone in the industry the chance to show mutual respect for a job well done.
And of course for winners of Product of the Year 2017 this is only the beginning. Using our instantly recognisable red and white stamp of approval, watching sales soar throughout the year is the best recognition of all.
If you can’t be there on the night, you can still join in. The Product of the Year Twitter party has fast become an unmissable element of the event. This will be the third year that the social media celebration will run alongside the awards and we’ve no doubt that #ProductoftheYear will be trending throughout the evening, as it has during the two previous Twitter events.
To ramp up the atmosphere this year there will be a social media wall inside the ballroom itself projecting all those social media feeds, which is going to give our host – a witty fellow who we all know well – a whole new source of jokes.
Whether you can be at the awards or not, we thank you all for your support over the last 12 months. This is the pinnacle of our year and it wouldn’t be possible without the entire FMCG industry having the confidence in their products to put them forward for public scrutiny.
Now, let’s get this party started…!