Ladies and gentleman, drumroll please…the Product of the Year awards 2017 are mere moments away.
Stand by for glam frocks, great music, frequently filled glasses and fine food. In short, it’s a party! And why not? Any excuse and all that…
But there’s more to Thursday evening than that.
We could just let our esteemed winners know by getting a Yodel man to hand-deliver their beautiful awards, but where’s the fun in that? And we could tell the world who’s won via Twitter alone, but 140 characters or less would almost certainly miss the point.
Product of the Year truly is a celebration, and as such it needs a party to match.
A great big fun night out is the best way to bring the industry together to mark all the incredible innovation which would otherwise go on behind closed doors.
We’re celebrating the brilliant end products, but also the years of work which goes into making them. We want to provide a place where friends and colleagues can show both mutual respect and friendly rivalry. And we want the Product of the Year party to kick-start an amazing year of sales and excitement for all our winners.
That’s why we’re going to all this trouble.
If you’re not there in person, you can join in on social media. We’ll be celebrating in style on Twitter from 8pm, and you can join the party by using the hashtag #ProductOfTheYear or @POY_UK. Your tweets will be projected live onto the wall of the venue so it will be almost like you’re there in the Sheraton Grand yourself!
So whether you’ll have your glad-rags on or will be sitting there in your pyjamas, join the party and help us start our year with a bang.