Oh what a night!

BRITAIN’S leading brands were out in force as Product of the Year 2017 celebrated the wealth of talent, excitement and vision driving innovation in the UK and around the world.

The awards ceremony at the Sheraton Grand hotel in the heart of London’s Mayfair on Thursday January 19th celebrated the work of those delivering the very best products for the British public.

Great brands need powerful teams who can deliver their company’s ambitious vision and our awards celebrated the work of the often unsung individuals doing just that.

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The timing of our event also proved fortuitous. Less than a day before the new American President’s inauguration, our host for the evening, Rory Bremner, brought more than a taste of Donald Trump to the occasion.

And like the new President, Product of the Year took to social media to spread our message. Even with all the political build-up in America, #ProductoftheYear trended on Twitter at number two in the world as the awards unfolded.

As the buzz of the awards came to a close, Saara Aalto, runner up on The X Factor, took to the stage, ending the evening on powerful note.

We thank all those who made Product of the Year 2017 an occasion to remember. Congratulations to all our winners. With the Product of the Year stamp of approval, we look forward to your brands building on the awards’ success in the months ahead.

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