It’s time to indulge in the annual sport of logo spotting!
Nearly two months after the cream of new products received their Product of the Year awards, our red and white seal of approval is popping up all over the shop (quite literally!).
It’s always a thrill to see the very first use of our logo each year, discovering which brands are going to take full advantage of the winners’ privilege to use the red and white label as they wish for an entire year.
And it’s just as exciting when our mark of brilliance pops up in the most unexpected places. On one memorable occasion, the eye-catching logo was seen doing the rounds on the baggage carousel at Geneva Airport, on the side of one of our huge goodie bags bulging with a set of ski boots inside.
Then there was the time our CEO, Mike Nolan, got a fuzzy feeling when he came out of New York’s JFK Airport to be greeted by the sight of the Product of the Year signage slapped on the side of a Greyhound Bus. That winner, SK Energy drinks, part owned by rapper 50 Cent, also put us up in lights when they took out a huge billboard on the biggest stage in the world, the Big Apple’s Times Square. We love SK a lot.
In India, winners Whirlpool wrapped an entire building with a giant Product of the Year logo. While Robinsons Squash’d proved small is beautiful by sweetening its employees with logo-encrusted cupcakes.
We’ve been around the world on an America’s Cup boat sponsored by our colleagues over in France, and our flag has even been planted in the North Pole, thanks to an intrepid P&G employee who we supported when he undertook the gruelling trek.
Seeing our logo in exciting, unexpected places is a thrill, but it’s arguably much more important to spot it on product packaging, magazine adverts and advertising hoardings. That way we know our message is getting through to the people that matter – the Great British shoppers!
With nearly nine out of ten consumers saying they’re more likely to buy something that has won Product of the Year, having an eye-catching way of spreading that news is at the very heart of what we do.
It really works. Nearly two-thirds of those influential Millennials recognise our logo, so it’s no wonder that the smartest brands make sure they use it to the max. A former Make-up category winner, Bourgeois, reckons sales were up 60% when our seal of approval was unmistakeable on the packaging of its winning foundation.
That red and white logo tells a thousand words. Instantly recognisable, it conveys in the simplest of ways that a particular product has been voted a winner by thousands of other consumers. It makes it stand out from the shelves, elevates it above its competitors and gives shoppers reassurance that they are not wasting their money.
- Please tell us where you’ve spotted our logo – the more unexpected the better!