A note from our student intern, Ahana, on her perspectives of innovation.
Innovation is defined differently by many people. I define it as anything that is new, useful and surprising. It is the future now. As Paul Sloane (speaker, facilitator and author who specialises in entertaining talks and workshops on creativity, lateral thinking and innovation) says, “creativity is thinking of something new. Innovation is the implementation of something new”.
We have a family subscription to Which? We use it whenever we’re looking to buy something new, to see the latest products on the market. However, products would be more likely to catch my eye when on TV adverts or adverts online.
Products with awards next to them particularly catch my attention. Earlier this week, I was at Marks and Spencer’s and saw a large ad for a couple of products that had all won different awards. They certainly caught my eye! My family started using Pantene after it won Product of the Year in 2009. My family still use some of their products today! It just goes to show how different awards, in particular Product of the Year, are in influencing shoppers decisions. However, word of mouth often goes a long way as well.
A few months ago, my mum read online that tea tree oil is very good for dry skin. My family has a history of having medically dry skin so when she mentioned this to me I was intrigued, although at first a bit sceptical. I later researched it and found many websites that support this although it isn’t good to put it directly onto your skin. That is how I started using tea tree oil shampoo which luckily is available on Ocado so is easy for me to add to the weekly grocery shop. I tried a couple of different brands including Jason (inspired by the bright packaging) and Faith in Nature before deciding Avalon Organics Tea Tree Scalp Treatment Shampoo works best for me. I now purchase it regularly and find it helps.
Many of the younger generations (teenagers and people in their 20s) are persuaded to buy products because of celebrity endorsement. However, I wouldn’t buy a product just because it was endorsed by a celebrity because I think it’s slightly fake. Companies pay celebrities a large amount of money to endorse their products so that their sales increase. The celebrity may not even like the product – they may just be endorsing it for money. I am much more likely to buy a product recommended to be by a family member or friend or a product that has won a consumer voted award because then I am more certain the product is actually good.
How are you persuaded to buy products?