Drink Pink

Do you drink in the world with rose tinted glasses? Judging by the bottles festooning the picnic tables of Brits this year, it’s fair to say the beverage industry is having a pink moment.

This trend was sparked just under two years ago when colour forecaster Pantone nominated Rose Quartz as its colour of the year 2016 (alongside Serenity Blue). Since then we’ve seen not only seen the colour inspire interiors, phones and beauty; but a plethora of rose, pink grapefruit, raspberry, and strawberry concoctions have hit the market too. In fact the colour has become known as ‘millennial pink’ – due to its irresistible appeal for the younger generation. Here we’ve rounded up a few of our favourite ways to ‘drink pink’.

‘Yes, way rosé’.

Wine naturally offers a whole world of pink inspired flavours, with numerous styles to explore such as Pinot Grigio Blush, White Zinfandels now available at your local supermarket. Thanks to our regular Pinterest sessions, we’ve also discovered a new tipple – frozen rosé AKA frozé – which offers a slushy-like and highly Instagrammable experience. Word on the street is that rosé apple cider, made from red-fleshed applecrabs, is emerging as a popular choice too.

Pink gin

While we’ve chatted about gin before on the Product of the Year blog, it’s becoming apparent that mother’s ruin is having a blush moment too. Gordon’s have launched a modern update of their timeless spirits, with a ‘premium pink distilled gin’ exclusively in Tesco this summer. Newcomers and London locals, Edgerton, offer a twist on the classic London dry gin with a striking pomegranate infused botanical.

Refreshing flavours

The nondrinkers amongst us aren’t missing out on this trend either. Perennial favourite Shloer offers a White Bubbly & Pink Fizz Sparkling Juice Drink – perfect for any celebration from baby showers to birthdays. When it comes to mixers, Fever Tree’s Aromatic Tonic can be enjoyed as a sophisticated soft drink on its own, while Fentimans offer both a crisp Pink Grapefruit Tonic Water and a fragrant Rose Lemonade (both of which would go oh-so-well with the aforementioned gins).

For those on the go, there’s a boost of energy up for grabs with Lucozade Energy Zero Pink Lemonade – and guilt free sipping for the whole family with Robinson’s Pink Grapefruit Fruit & Barley No Added Sugar.

Of course, these are just some of the British products available, with many more pink innovations yet to hit our shores. Check out the Product of the Year ‘Drink Pink’ Pinterest board to see our discoveries from further afar – and of course save the frozé recipe for your next BBQ!

Drink Pink - Product of the Year

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