Brand testimonials

John Drake, Head of Emerging Channels, Procter & Gamble

“Product of the Year is a great endorsement of the product innovation delivered by our brands because it’s voted for by consumers. In the last 12 months we’ve launched some fantastic products and I am delighted that they have been … Continue reading

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Jim Viggars, Head of Meat Quality, ASDA

“At Asda, we are immensely proud to have won our first ever Product of the Year Award for our Butchers Selection Pulled Pork, being recognised by over 12,000 consumers for both innovation and quality of our own brand products. The … Continue reading

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Michael Inpong, Marketing Director, Muller Diary

“We love Product of the Year, it’s a fantastic institution in the UK – it helps tremendously to boost sales and drive awareness of innovation. The more you put behind POY the more you get back” Michael Inpong, Chief Marketing … Continue reading

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Tatenda Matemera, Assistant Brand Manage, Unilever

“We think the logo is very strong because in a consumer opinion when they see this on pack for example, it gives them a stronger reason to believe that the product has a real quality – so we will definitely … Continue reading

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Elaine McCague, Marketing Manager, GSK

“We feel within GSK that POY is really beneficial to win – it really does help consumers to choose between the number of products they see within a supermarket” Elaine McCague, Marketing Manager, GSK

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Jane Hamilton, Consumer Editor, The Sun

“We always feature the winners in the paper and I know there’s a sales uplift” Jane Hamilton, Consumer Editor, The Sun Newspaper

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Sophie Rock, Brand Manger, Beiersdorf

“An accolade from real consumers and I think its like the ultimate test for your innovation. Nivea will be using it online, digital activity, and social activation,and also through PR as well” Sophie Rock, Brand Manager, Beiersdorf

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Jessica Wang, WE eCommerce, Proctor & Gamble

“We value POTY award as a good online endorsement and that is the reason we keep supporting POTY every year.” Jessica Wang, WE eCommerce, Proctor & Gamble

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“This really does have authority; consumers believe it and we can leverage it in so many ways.” Margret Jobling, Sara Lee

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“We know people respond to the award and that it has recognition as being independent.” Elizabeth McGregor, Energiser/Wilkinson Sword

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