Tag Archives: Pantene

It’s all about the aura

The Great British Bake Off is back, with its ever-glowing (and ever-growing) halo. Continue reading

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As entries pour in for the UK’s Product of the Year 2016, which new launches are destined to become household must-haves?

Two similar statistics predict two very paths for a newly launched product: Around 90% of product launches fail Just under 90% (well, 86% if you’re being picky) of consumers are more likely to buy a product that has won Product … Continue reading

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