The Product of the Year endorsement, based on the largest ever national consumer research of its kind, is a powerful tool in driving awareness and sales of innovative FMCG products. Previous winning products have seen typical sales increases of 10 – 15%, with some products enjoying even greater success. Additionally, all Finalists receive a research report valued at £12,000 by TNS.
Below is a breakdown of the costs:
Product Entry: Free
Selection by Jury: £3,750
Category Winner: £16,000
Total for Winning: £19,750
What is the Jury Selection? Before being reviewed by 12,000 consumers, entered products are put in front of a Jury panel of industry experts and members of the media who make sure the submissions meet innovation criteria. Products that pass this step are put into the consumer research and must pay the Finalist Fee. NB upon entry you are committed to the whole process.
**Win or lose, all Finalists receive the results of this study with information on their category and the most recent grocery shopping trends – research valued at £12,000 by TNS!
What is the Winner Fee? All Finalist products are put into the nation’s largest research study on product innovation with 12,000 consumers. Consumers vote on products in each category based on innovation appeal, use, satisfaction and purchase intent. Products with the highest score in each category are named Product of the Year winners.
***The winner fee pays for logo use on all communications for one year
When Will I know if I won? Finalists are notified after their products have been put through to the consumer research stage of the competition. Winners will be confidentially notified mid November and can prepare marketing efforts to start at midnight of the Awards Night in January.
When Do I Get the Award? Winners and Finalists are invited to the Awards Night to find out the winners and celebrate innovation. The 2018 Awards Night will take place on January 25th 2018.