How It Works

Product of the Year follows these easy steps:

Submit Your Product

Entry is free and open to all FMCG products launched in the UK over the past 18 months (Jan 2016 – Oct 2017; your product must be in market when the research is carried out early Oct) .
 Products should demonstrate innovation in one or more areas, including (but not limited to) design, function and packaging. You can enter as many products as you want. Once entered you are committed to the whole process and fees should you progress.

Jury Selects Finalists

Once all products have been submitted, a Jury of distinguished industry professionals is invited to review the submitted products to ensure that the innovation criteria are met before they go on the consumer research.

Should your product advance to the next step, there is a finalist fee of £3,750 which pays for the costs of conducting the research. This fee pays for itself in the form of a detailed consumer research report by TNS received by all finalists, win or lose (a £12,000 value).

Consumers Vote

Now it’s time for consumers to have their say – and they make their voice heard through the largest consumer survey of its type in the UK. More than 11,000 shoppers complete the online questionnaire. Conducted by leading market information group, TNS, the research is unique in its intention as well as its size. It is the first consumer research exercise which specifically asks the consumer about the appeal and interest of new products currently available to them. 

Products with the highest votes in each category become Product of the Year winners in their category.

The Winners

The winners are awarded a license that allows them to use the Product of the Year logo on their product. This carries a fee of £16,000 – a small cost given the potential sales uplift our logo can deliver, as hundreds of previous winners have shown.

Winners of the Product of the Year award around the globe have all benefited from featuring our logo in their TV commercials, press ads and packaging, with examples under ‘Winner Campaigns’ at the top of this page. Please note that you may only leverage the logo in the country in which your product has won.

The Awards

Winners of the 2017 Product of the Year awards were announced on January 19th at Sheraton Grand Hotel, Park Lane. The Awards Night is much more than an awards ceremony – it’s a celebration of innovation and ingenuity. It therefore draws a wide range of influential marketing and media people, including members of the national press, leading FMCG companies and experts in marketing, packaging and manufacturing.

Click here to see photos from the 2017 Awards Night.

Your Campaign

Using the logo across all media (TV, Online, Press, Pack, outdoor etc.) can increase your sales by up to 135% increase and on average around 10 to 15% uplift. It can also increase distribution and motivate sales force.

33% more people trust a Product of the Year logo than the word ‘new’.

Comments are closed.