Popping the champagne!

Folks, it’s that time again. Time for butterflies and bubbly and frocks and funny (ha ha) speeches.

But while the rest of the world may be catching Oscar fever, we prefer to get excited about events closer to home – specifically, of course, our very own Product of the Year awards.

Set to be held this Thursday, January 25, at the Sheraton Grand on London’s Park Lane, a clutch of rather great products will be hailed as the very best of 2018.

city-night-explosion-fireworkFor us here at Product of the Year HQ, Thursday evening is the high point of our entire year. For the last 12 months we have been working towards this one night, uncovering the most innovative products launched over the last year and ensuring they are in the running for recognition.


Gathering our guests together to celebrate all their hard work over the last year is a privilege. Once we welcome them in from the January cold, it’s great to see everyone let their hair down with colleagues, as well as enjoy some friendly rivalry with the teams on the other tables.

For our winners, of course, the glitz of Thursday evening marks a new start. With the chance to use our logo for the next year, Product of the Year is a major piece in a savvy brand’s marketing puzzle.  With sales of the winning products set to soar, rivals will also be keeping a very close eye on the outcome.

If you can’t be there on the night, you can still join in. Follow us on Twitter @POY_UK or use the #ProductOfTheYear to keep up with the events of the night – and we’ll be live-streaming the drinks reception on Facebook Live, Instagram and Snapchat, so no-one needs to miss out on the fun.

Whether you can be at the awards or not, we thank everyone who has supported us over the past year. This week’s event wouldn’t be possible without our loyal supporters who know that being in the running for one of our unmissable red and white logos really is the start of something special.

Be gone winter gloom. It’s time to party!

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