Congratulations to all the well-deserved winners of the Product of the Year Awards 2018, hosted by Rory Bremner.
For a full list of winners, click here.
As always, our awards were a night to remember, packed with winners, supporters, industry experts and our media partners from The Sun, Woman’s Own, Netmums and Campaign. As our CEO Mike Nolan told our 300 guests, “Thank you for believing in Product of the Year.”
A packed house celebrated wins for P&G, Mars, Unilever, Asda, Boots, Premier Foods, and many more. Without such support, we wouldn’t have had the huge number of entries we enjoyed this year. Now in its 14th year in the UK, it’s amazing to see Product of the Year going from strength to strength.
Our host on the night, Rory Bremner, returned by popular demand. If anyone can out-Trump the American president, Rory can. He gave us good humour and great impressions. We gave him his career high announcing the winner of ‘Toilet Block of the Year’. You’re welcome, Rory.
If there had been an award for best music link, it would have been the most fiercely contested, with Ice Ice Baby (Asda’s Make Your Own Ice Cream), The Lion Sleeps Tonight (Simba Hybrid Mattresses) and Wake Me Up Before You Go Go (Taylors of Harrogate Coffee Bags) all in with a shout.
Showing the others how it should be done, last year’s winners Purina DentaLife won this year’s award for Best Integrated Campaign. The dog treat experts made full use of our Product of the Year logo, slapping it on everything from packaging to instore promos and even making sure they got their signage with our stamp of approval in supermarket car parks.
If it comes down to teamwork, this year’s winner Domestos Extended Power is already on the front foot, after a mighty showing from their team when it came to accepting their award –“’99.9% of the company” quipped Rory, came up to claim their trophy. Competition for biggest team came from Oral B White Luxe – another strong showing on-stage – who definitely gave the loudest cheer of the night.
The night finished with a jaw-dropping performance by X Factor runner up Grace Davies, who had more than a touch of global megastar, Adele, about her.
Thank you all for making our evening so special. In the words of Donald Trump (through the mouth of Mr Bremner) it was great to see all you “beautiful, beautiful people.”